Toronto, ON, Dec. 11, 2018 – Om Company, a service that helps people create legal Wills, Living Wills and Power of Attorney documents from the comfort of their home announced today that it has joined Canada’s leading innovation centre, the Legal Innovation Zone at Ryerson University. The partnership recognizes Om Company as a leader across all online wills and estate planning service providers, and the company intends to use the Legal Innovation Zone platform to further its mission of making essential legal services more accessible to all consumers.
“We refer to our selves as The Peace of Mind Company, because that is what we’re out to help people achieve.” said Arunan Sri, founder of Om Company. “Having a Will, including a Living Will, which is sometimes referred to as a Power of Attorney, is essential to financial well-being”.
According to a research study commissioned by Om Company’s in-house research team in November for Make-a-Will Month, approximately 60% of Canadians do not have a Will. Om Company funds an ongoing study in every market it intends to operate it. Sri tells us that the estate planning industry and other startups fail to do the level of due diligence that is required to appropriately serve customers. Om Company’s participation in the Legal Innovation Zone will serve as a catalyst for quality research to be conducted on how to best serve Canadians.
Armed with the research team and the recent endorsement by the Legal Innovation Zone, Om Company is clearly establishing its lead as an innovator and educator. Om Company is currently available in Ontario and launching Canada wide and in the U.S. in 2019. Sri says that in addition to servicing Canada and the U.S., Om Company has also already launched a white-label service for lawyers and financial institutions to better service their customers. Sri finishes by saying “The goal isn’t to just educate people on being able to create estate plans themselves, but to collaborate with lawyers and financial institution to truly change an industry and increase accessibility for the masses to essential legal services”.
About Om Company
Om Company is a Toronto-based technology startup founded to disrupt estate and succession planning. Om Company helps customers create legal wills, living wills and power of attorney documents from the comfort of their home, saving them thousands of dollars over a lifetime. Om Company is part of Canada’s top legal technology accelerator, the Legal Innovation Zone.